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🏍️ Riding Into the Unknown: Why I’m Asking for Help from the Motorcycling Community

  • Writer: Michelle Hatcher
    Michelle Hatcher
  • Jul 30
  • 3 min read

There’s a moment every rider knows well — the split second before you twist the throttle. That pause where fear meets faith. You don’t know what’s ahead, but you ride anyway.


This, I suppose, is one of those moments.


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For over 15 years, I’ve worked behind the scenes helping others tell their stories — building global campaigns, launching public figures, working with teams like the London 2012 Olympics and telling the world the story of Carole Middleton’s Party Pieces. As a PR strategist and storyteller, I’ve lived many lives in press boxes and newsrooms, under deadlines and bylines.


But in recent years, something else took hold of me. Something deeper. Two wheels. One heart. And a whole new world.


Falling in Love (Late) With Motorcycling

I came to motorcycling in my fifties, and like many who find riding later in life, I didn’t just take up a new hobby — I found a lifeline. Riding gave me back the freedom I thought I’d lost. It made me brave again. It cracked open the heaviness of life and gave me something to chase that wasn’t survival.


Since then, everything changed.


I became the author of Full Throttle Full Heart, a book born out of soul-level transformation — and then Calm In The Throttle, my most vulnerable work to date. I became a trustee of Make Your MARK, a UK mental health motorcycle charity that supports grassroots projects helping veterans and vulnerable riders rediscover their sense of purpose. I’ve ridden with strangers who became family.


I’ve helped spread kindness through the Motorbiker Acts of Random Kindness movement.


And now, I want to do more. But I need help to get there.


Why I’m Reaching Out

The truth is, I’ve hit a wall. Personally and professionally. Due to ongoing life challenges, including caring responsibilities and the long shadow of a painful divorce, I’ve found myself without work — and worse, without the steady sense of direction that once defined me.


I’ve always been the one lifting others. Now, I’m asking for a hand.


👉 I want to work within the motorcycling industry — the community that changed my life.

👉 I have 15+ years’ experience in PR, brand storytelling, content strategy, and digital campaigns.

👉 I’ve worked with global names like Panasonic, AWS, Kroll, and niche startups alike.

👉 I bring emotional intelligence, creativity, grit, and a heart full of lived experience.


Whether it’s a brand that needs a voice, an event that needs coverage, a rider’s story that deserves to be told — I’m ready.


Full-time. Part-time. Freelance. Project-based.I’m open. But it has to be real. It has to be meaningful. It has to connect to this thing that saved me: motorcycling.


Riding Forward, No Matter What

I’ve failed my Mod 1 test twice. (That story’s right here, if you need a laugh or a bit of inspiration.)But I’m still going. Still pushing. Still believing.


Just like in life, I’m not done. I’m just at a red light.


If you’re reading this and know of a job, a contract, a connection, a brand, a magazine, a team, or even just someone I should talk to — please get in touch. Share this. Tag someone. Pass it along. I’m not asking for charity. I’m asking for a chance.


The motorcycling world gave me back my voice.


Now, I want to use it — for something bigger than myself.


Thanks for riding with me.

Love always,

Michelle 🖤

 
 
 

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© 2025 by Michelle Hatcher Media

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